The French designer brand Dior has chosen Lanzarote for a cactus cultivation project that will be used for men’s facial skincare products.
Dior’s new Sauvage Mencare range will contain more than 90% natural ingredients, among them the opuntia cactus of Lanzarote, and the company has invested in a gardening project on the island as part of its “journey towards the future, rooted in ancestral expertise.”
A publicity slot for the range shows local cactus expert Isidro Pérez, who calls the cactus “the plant of life.”
Video (@diorbeauty)
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