Spanish clothing giant Zara has chosen Caleta de Famara as the setting for its latest advertising campaign.
For the latest men’s summer campaign, Zara has chosen the sandy streets of Caleta de Famara as the backdrop for the video.
The area has been chosen to promote Zara’s new bohemian style summer clothing selection, featuring clothes in beige and brown tones (reflective of Lanzarote’s colour palette.)
The video shows a man seemingly lost in Caleta de Famara, where he finds a sign telling him to go to the bus stop. There he finds a car with the sign “keys inside”, he climbs in and heads for the beach. The video ends as the man runs towards the sea after reading a note on a towel reading, “get into the water, there you will find me.”
Video (Zara):
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