Clothing firm Diesel made its name with vivid advertising campaigns in the 1990s, but none of them have been quite as eye-catching as a recent campaign, which offers t-shirts starting at half a million dollars.
The T-shirts feature a rather dull blueprint of an apartment, but the catch is that the apartment, one of 143 in a Miami condominium, comes “free” with the T-shirt.
The Wynwood condominium in Miami has been specially planned by Diesel designers with a boutique swimming pool, a gym and a meditation room where you can presumably go and have a good long think about how much money you’ve just spent.
