The Beautiful South

Playa Blanca is Lanzarote’s newest tourist resort, but once you visit it you’ll ask yourself why they never thought of it earlier.

Fantastic fact – The abandoned Atlante del Sol hotel near Playa Blanca was intended to be the first hotel in the south.

Located on the warm, sheltered south coast of the island, Playa Blanca grew up around a tiny fishing village. Often warmer than the resorts further north, it also has a modern, luxurious atmosphere, and a relaxed sunshine vibe of its very own.

More than anything, Playa Blanca offers beauty – you’re never far from a view of the sleepy distant volcanoes of Fuerteventura or the strange spoon-shaped isle of Lobos; it’s only a short journey away from the spectacular beaches of Papagayo, the hilltop village of Femes and the wild northern coastline of the island.

It’s also a historical site – the first place where conquistadores set foot on the island in the 15th century, and a place where even older relics of Phoenician and Roman visitors have been found.

The town itself stretches from the Rubicon Marina to the Pechiguera lighthouse, with at least three spectacular beaches, a luxury marina, various shopping centres, a port and a busy town centre in between.

It’s the ideal place for a classy, relaxed holiday, the perfect spot for a long, lazy day out, and, increasingly, a place that people are learning to call home.